Privacy PolicyLast Updated: 04.04.08 This Privacy Policy (this "Policy") describes how personal information is collected from users of the SEMCompare website at http://www.semcompare.com (the "Site"), the Vendor Match quote request system (“Vendor Match,” “quote system”), and the vendor reviews and ratings service ("Review Service"), operated by SEMCompare, Inc. ("SEMCompare," "we," or "us") and how that information is used and disclosed. We encourage you to read this Policy carefully before providing any personal information on our Site. By using SEMCompare, you are accepting the practices described in this Privacy Policy. Information We CollectWe collect "personal information" about users of the Site in the normal course of our business. As used in this Policy, "personal information" is information that identifies or is capable of being associated with an identifiable person. Some examples of personal information include a user's name, address, and email address. Personal information does not include aggregate information or de-identified information. "Aggregate information" is information about the use of the Site, such as information collected about Site users, or a category of services or users, from which any personal information has been removed. An example of aggregate information would be a report stating that forty-seven percent of the Site's registered users identify themselves as male. We may collect and store any personal information you enter on our websites or provide to us in some other manner. This includes identifying information (such as your name, home or mailing address, e-mail address, and telephone number), information about your business (such as your domain name), and the information about the scope of your search engine marketing campaign (such as budget, objectives and services requested). We also automatically collect some information when you use the Site. We log your IP address. If you reached the Site by clicking on a link or advertisement on another site, we also log that information. This helps us understand our users' interests and maximize our online exposure. All of this information is collected and used only as aggregate information; that is, it is entered into our database, where we can use it to generate overall reports on our users, but not individual reports that identify you personally. How We Use the Information We CollectWhen you post a new Review through our system, your full name and company names is publicly posted alongside your review. Your email address remains confidential and is not posted anywhere on the website. When you use our VendorMatch service, your information will be disseminated to up to 5 search engine marketing vendors for the purposes of providing you with proposals or price quotes. Your information is also used to:
CookiesWe may use cookies to identify Site, and Review Service users and to customize their experiences on the Site and Review Service. Unless you provide your email address to us, our cookies contain no personally identifiable information about you. If you have provided your email address to us, however, our cookies may be used to identify you. We use cookies to help us understand how visitors use our Site and Review Service and to prevent possible fraudulent activities. You may refuse to accept cookies from us by following the procedures specific to your Web browser. If you do so, your browser may react strangely and you may not be able to use some services on the Site or Review Service. How We Protect Your Personal InformationWe take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. For example, only authorized employees and authorized third-party service providers are permitted to access personal information, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of your sensitive personal information between your system and ours, and we use firewalls to help prevent unauthorized persons from gaining access to your personal information. We want you to feel confident using our websites to transact business. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure. Users should also take care with how they handle and disclose their personal information. Please refer to the Federal Trade Commission’s website at http://www.ftc.gov/bcp/menus/consumer/data.shtm for information about how to protect yourself against identity theft. Disclosure of InformationWe do not rent, sell or disclose personal information to third parties without your prior consent, except as described in this privacy policy. We may share personal information when we have your consent to do so, when required by law, when required to protect our rights or property, as necessary to complete a transaction you have requested. For example, when you use our VendorMatch service, you provide your consent for us to share your information with up to 5 SEM firms. These vendors will then contact you to discuss your project needs. When you post a review of a search engine marketing firm, your full name and company names is posted alongside the review. We reserve the right to use and disclose any non-personal information that we collect. We may use third party service providers to assist us with the administration of the Site or Review Service or to perform other services for us, including transaction processing and sending email. These third parties may be given or may have access to your personal information, but agree to receive and use such information solely to provide services to us or on our behalf. Information about our users, the Site and the Review Service is a business asset of SEMCompare. Therefore, information about our users, including personal information, will be disclosed as part of any (a) merger or acquisition, (b) creation of a separate business to provide the Site or our Review Service, or to provide other services or fulfill products; (c) debt financing, sale or pledge of company assets, or (d) insolvency, bankruptcy or receivership in which personal information would be transferred as one of SEMCompare's business assets. We may release personal information when we believe release is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply our policies or any other agreement with a user; to initiate, render, bill, and collect for amounts owed to us; to protect our rights or property; to protect our users from fraudulent, abusive, or unlawful use of our Site or its services; to enforce contest, sweepstakes, promotions, or game rules; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay. Children’s privacyWe do not intend, and the Site is not designed, to collect personal information from children under the age of 13. If you are under 13 years old, you should not register with or otherwise provide personal information to our Site or the Review Service. Policy ChangesWe will occasionally update this Privacy Policy to reflect changes in our practices and services. When we post changes to this Privacy Policy, we will revise the "last updated" date at the top of this Privacy Policy. If we make any material changes in the way we collect, use, and/or share personal information that may impact you, we will notify you by sending an e-mail to the e-mail address you most recently provided us in your account, profile or registration (unless we do not have such an e-mail address), and/or by prominently posting notice of the changes on our websites. We recommend that you check our websites from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies. How to Contact UsIf you have any questions about this Policy, or the practices of or your dealings with the Site or Review Service, please contact us at the following address or email us: SEMCompare, Inc. |
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